jeremyparnaby

Archive for August, 2011|Monthly archive page

How to announce a pitch win

In Clients, Pitching, Small Man, Big Ideas on August 12, 2011 at 1:40 pm

I’ve had the workmen in today doing a bit of wiring and installation. Not just in my office, but throughout the building. I’m sitting behind my desk listening to the end result now. At the press of a button, I can fill the agency with the music of my choice. It’s a little like Andy Dufresne in The Shawshank Redemption when he shares Mozart over the tannoy with his fellow inmates. Actually, I gave that duet from The Marriage of Figaro a blast a few minutes ago and it was gratifying to stand at my door and watch the appreciative faces of my employees as they realised its significance.

What’s triggered this initiative, I hear you ask? Several things, the chief of which has been the run of pitch victories that I’ve been leading our troops to in the last few months. Picture the scene. Having delivered the mother of all presentations to a potential client a few days previously, the whole agency is sitting on their potties waiting to hear the result. I get frequent visits to my door accompanied by worried facial expressions that say ‘Have you heard anything yet?’ The wait is hard for them and harder for me. I’m the one who takes the call from the client. It matters not that we have a superb track record and win far more pitches than we ever lose. No two pitches are the same. And who knows to what depths our desperate competitors will stoop to try and beat us.

So back to those potties that Araminta, Bunty and Kristi are perched on. What better way to announce to the agency that the call has come through and that victory’s in the bag than to blast Handel’s Hallelujah Chorus throughout the building! It beats white smoke rising from the Vatican. But then, announcing a new Pope doesn’t come close to awarding the global advertising account for baked beans, does it?

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Start as you mean to go on

In Chez Jeremy, Objects of Desire, Small Man, Big Ideas, Wannabe CEO on August 8, 2011 at 4:19 pm

One of my favourite dictums is the more thought you put in at the beginning of something, the more you’ll get out at the end. Take breakfast, for example. Getting your body (however small) off to a good start is critical especially if you run an agency that looks to you for constant inspiration. That’s why I always kickstart the day with a slab of wholegrain bread lightly toasted and smothered in blackcurrant jam. An all-natural piece of utter yummyness!

However, this is not simply a lesson on eating. It goes much deeper than that. I found the delectable cutting board and knife (pictured above) on a recent visit to Paris and I just had to have it. It’s one of the most tactile pieces in my kitchen (if you get one, be careful how you caress that knife as it’s mighty sharp). Each morning, as I stand, pyjamaed, in my Kensington kitchen, I look forward to cutting the bread as much as I do to eating the toast. Running my fingers along the faultless grooves on that objet d’art serves as a daily reminder that the work I do should be equally desirable. It’s an exhortation to me to burst out of my apartment intent on creating mini-masterpieces for my clients.

Wouldn’t you like to sally forth from your abode with the same vigour as I do from mine? Then find something to caress each morning that gets your juices flowing! It’ll change your whole outlook on the day.

There you go. Another few crumbs from my table. Enjoy!