The Twist is in the Tail

In Lateral Thinkers, Objects of Desire, Wannabe CEO on July 17, 2011 at 5:13 pm

Look what Monsieur Le Facteur brought yours truly yesterday! Cute, isn’t it. It amazes me how these big companies find me, especially when I’m in my retreat in Provence. I suppose that’s what good PAs are for though. To keep the goodies coming. Helena sifts through the endorsement requests and only lets those which she knows will tickle me filter through. This one did tickle me quite a bit, especially once I’d opened the box and taken all the little mice out and examined their little tails.

Now I have to be careful here. Although they are computer mice, not all of them have a mouse tail. One is a fish, another a piggy, another a pony and so on. Get the picture?

The Japanese company that developed them tells me that, when I want to transport my mouse, I should plug its USB tail back into its body and pop it into my pocket as if I’m taking a pet for a walk. Then when I get to work, I should plug the tail into my computer so that it looks as though there’s a little animal hiding in there. 

The lesson from this post to all you ad folk and wannabe lateral thinkers out there: don’t forget to be playful (a word that has been buzzing in creative circles as long as I can remember). Before you embark on your next project, ask yourself, will it make people smile? There’s no point in dreaming up a world-beater if it’s just going to send people to sleep. Make sure you’ve discovered the curly little tail that’s capable of wagging your big idea. Where would Levis be in a sea of denim without their button-up fly. Or Rice Krispies without their Snap, Crackle and Pop? Because when it comes to creativity, it’s the small things (like me) that make all the difference.


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