jeremyparnaby

Something cool to slip into …

In Chez Jeremy, Couture, Small Man, Big Ideas on April 16, 2011 at 10:27 am

I don’t know about the rest of you guys, but when I get home at night, I’m bushed! No surprise there really considering my management style. I like to walk the floors of the agency motivating the troops. And I always take the stairs in between which means I’m pretty much perpetual motion on legs. It doesn’t help either that I’m only 5’4″ with a relatively short stride. I end up expending so much more energy than your average Joe travelling from one end of the office to the other.

But when I get back to my Kensington apartment of an evening, I can’t just stop, bushed or not. Jeremy Parnaby is a multi-dimensional brand and needs to stay productive. So, as I close the door on the agency, I open one into my personal world. And from time to time (like now) I’ll give you a glimpse inside. First thing I do when I cross the threshold is cast off the work clothes. I exchange them for a loose-fitting tracksuit and my latest find – a pair of Nike Air Moc Maharam Pack. These babies look the business and feel the business too. Just slipping them on makes me want to moonwalk like Michael Jackson. (I may post a video one day if you’re lucky.)

Therein lies the simple lesson in this post. Get the right tools for the job. Equip yourself and surround yourself with stuff that inspires. Got a tough brief to crack? Staring at a blank sheet of white paper? Stare at a blank yellow sheet instead. That simple change of colour will open floodgates in your brain. The flood will turn into a torrent too if you dare write on that yellow paper with bright turquoise ink. Watch what might have seemed an average train of thought blossom into a kaleidoscopic extravaganza bursting with creativity. Want to write a novel after work? Or knock up a canvas for the Freize Art Fair one weekend? First slip into something inspirational. Works for me every time.

I’m off to pop on Billie Jean.

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  1. One coffee, two t’s.
    You ain’t fooling me Jeremy.
    I know exactly where the inspiration for your latteral thinking comes from.

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