jeremyparnaby

A restless brain

In Small Man, Big Ideas, Wannabe CEO on April 16, 2011 at 9:03 am

Look what popped out in the post today. A bag of jumping brains. Cute, aren’t they? I’ve ordered these for the agency. Two hundred to be precise. By the time you (and all my staff) read this, these little fellas will be hopping around the office courtesy of my super PA, Helena, and the geeky Welsh intern on work placement. Just wind them up and off they go. Hopping here. Hopping there.

It’ll be obvious to one and all when they arrive at work this morning what’s happening and who’s behind it. People expect this type of behaviour from me. That’s why I’m the boss. I’ve got a little watchword on this subject. Show them once a week why you’re the top banana. That gives my team something to aspire to, but also keeps those nasty pretenders to my throne firmly in their place, looking up at me (metaphorically speaking) in awe.

Don’t get me wrong. I’m not disparaging my senior management here. I’m a great believer in David Ogilvy’s dictum that you should surround yourself with people better than yourself. But what happens when you can’t find them?

I’m hopping around on this post myself now! Back to those little brains on legs (all of whom Helena has appositely named Jeremy, by the way). I’m expecting a surge in lateral thinking in Knightsbridge today as a result of my multi-coloured plague. If I could plug Google Analytics into my staff, I’m sure I’d see a huge spike in the number of visits by their Muse. And that’s just what any great advertising agency needs. A restless ferment of ideas that you can charge lots of money for.

So take a lesson from the pond at the bottom of your garden. Put on your best yellow suit and be a sprightly frog. Not a big, moribund toad. Your clients will love you for it.

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  1. I love the brainy frogs and totally get the need to continually inspire those who are charged with being creative around us – how do I get one? do I have to come to the UK? do I have to take a shot with a turtleneck covering my eyes – chocolate colored – as I recall? Guess who??? I could launch into a full analysis of the need for a brainy frog…. 🙂

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