jeremyparnaby

Looking for inspiration?

In Small Man, Big Ideas on February 25, 2011 at 5:31 pm

Then look no further than the humble teabag. Or coffee bean, if you prefer. David Ogilvy, that advertising industry doyen, once remarked that simply by leaving your desk, you will stimulate your brain. Not with caffeine (though that sometimes helps). It was the act of changing your surroundings that he meant. Making a cup of tea is a perfect example.

It’s a bit like taking your dog for a walk. Notice how Spot gets all waggy, excited and barks. Same with your brain. It doesn’t like to be cooped up in the same place all day. Let it off its leash by getting up and going somewhere, the toilet for instance. Before you pull the flush, the elusive answer to that question that had been bugging you will have arrived in your mental in-box. Try it and you’ll see.

That short walk helps turn a terrifyingly blank sheet of paper into a repository for a big idea. In the Creative Dept with an ad to create? At home with poem to compose? Or on the sun lounger with a blogpost to write? Feeling constipated? Then do as Mr Ogilvy says and go to the toilet. You’ll come back with a great weight removed and a great thought in its place.

This post is coming to you from the cubicle with the red door third down from the souvenir shop with the yellow rubber rings in Las Palmas.

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