Dress the part. Become the part.

In Couture, Objects of Desire, Wannabe CEO on December 26, 2010 at 3:58 pm

What does the CEO of a top ad agency wear? Now that’s a lot more difficult to answer than it first might seem. Selecting a wardrobe that befits ‘captain of industry meets style connoisseur meets Mr Lateral’ is fraught with danger. You must always stay ahead of the curve. Clients look to me not only to take their brands to new, exciting places but to challenge their predictable sartorial values too. You wannabe CEOs out there should experiment and find your own look, but in the meantime here are a few pointers. A good start is to pick the polar opposite of your Creative Director. In that respect I’m lucky. Sebastian Decker, our CD, is a fashion plonker. And the funny thing is, he thinks he looks so cool. He wears linen pretty much all year round – white in summer, black in winter – with open-toed sandals and no socks his footwear 365. Just washing his oily mop of hair once in a while would help no end.

Balmain Ranger

I don’t have room in this post to give head-to-toe advice, so I’ll start at the bottom and work my way up over the coming days. I bought a pair of Balmain Rangers this Fall. (It’s a good idea to practise your Americanisms every now and then, btw.) The design is high-rise with both laces and a zip enclosure. As you’d expect from this doyen of Parisian fashion houses, the proportions are sheer beauty. However it’s the high-gloss finish that first caught my eye and has been catching everyone else’s ever since. They say that the first thing a lady notices is your footwear. These impeccable Balmains will assure her that you’re not only a reliable, disciplined individual but also a man who dares to be different esp if you tuck your skinny Acne jeans in to them.

Pure class without trying too hard – the essence of any great CEO.


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